We speak to a lot of lawyers about how they can use blogging to help promote their practice without violating their state’s marketing guidelines. Many attorneys are realizing that social media is a great legal marketing tool, and many of them are trying to learn how to use it.
The problem a lot of attorneys have in their marketing is that they are not allowed to use “competitive” language — we’re the best, we’re better, or ranked number onein our field — and they can’t offer guarantees. This means they have totread carefully on their TV and phone book ads. That’s why you hear/read things like “tell them you mean business,” “we fight for you,”and “we don’t handle anything except personal injury.”