|Three Ways for Web Application Providers to Lower Payment Processing Costs|
It's amazing how neglected payment processing is with most membership websites, web applications and software as a service (SAAS) solutions. It seems like billing and getting paid is a secondary concern, which is ironic and bordering on stupidity for businesses that rely on monthly credit card billings for the vast majority of their income. If you are serious about your website, web application or social media service's financial performance, it all starts with the structure of your merchant processing deal. Why?
Here are three strategies we've seen our clients use to lower processing costs and deliver a much better user experience: